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← Front page  ·  № 01 The practice
Standing notice · The services are being reworked

AI Governance, Ethics & Strategy.

I'm rebuilding how this work is packaged. While the detail is being reset, here's roughly what I do — and the quickest ways to reach me.

Get in touch
A short call is the best place to start.
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Tell me what you're wrestling with. I reply to everything myself, usually within a day or two.

A note from John

The old fixed-scope programme has come down while I rework it into something better. The work itself hasn't changed — I still help small and mid-sized organisations get a real grip on AI: proportionate, defensible, and built for how you actually operate. If any of the below is live for you right now, don't wait for the new pages — just get in touch and we'll talk it through.

Roughly, the work I do.

Four ways in · Scope shaped to you
№ 01

Fractional AI governance

Part-time, ongoing ownership of your AI governance — the steady hand and the named accountable person, without a full-time hire.

№ 02

AI strategy advice

Where AI actually moves the needle for you, and where it's just noise. A clear-eyed plan you can act on — not a hype deck.

№ 03

AI transformation support

Hands-on help putting AI to work across teams — adoption, change management, and the messy middle most plans skip over.

№ 04

AI ethics consultation

A thinking partner for the hard calls — the cases where the answer is uncomfortable, the stakes are real, and judgement matters.

Anchored to the standards that matter.

Every engagement is grounded in the frameworks your regulators, customers and board will ask about — used as a backbone, not a binder to drown you in.

Management system
ISO/IEC 42001:2023
The international standard for AI management systems — the structure your governance hangs from.
Risk framework
NIST AI RMF
A practical, voluntary framework for identifying and managing AI risk across its lifecycle.
Regulation
EU AI Act
The risk-tiered law shaping how AI is governed in Europe — and increasingly, the global baseline.
Always researching

I work in the open.

The thinking that shapes this practice — on responsible AI, leadership, and the changing shape of work — gets written up and published as I go. If you want to know how I think before we ever speak, start here.

Let's talk

If it's on your mind, it's worth a conversation.

No pitch, no obligation — just a straight conversation about where you are and what would actually help.