I'm John. I help people make sense of AI — and then do something about it.

AI 'feels' big to a lot of people across industry and society: what is the 'right' strategy? how do you consider your employees and customers? and how do you maintain operational oversight? These are just a few of the questions people ask; that's why I built my practice, to help.

Help is individualised to you: it could be needing to understand the ethical implications of introducing AI (and the cultural impact), developing an AI strategy, or building oversight and governance so you know where your risks are. The important bit? All help is proportional and pragmatic.

My practice is founded on decades of technology experience and continuous reading — papers, books, the arguments for and against. AI moves quickly; I move with it.