Underfold started as a consultancy to support small to medium sized enterprises across Britain, but that changed as AI advanced. Underfold is now a practice,
the vehicle for me to continually learn, explore, advise and support businesses through what could be the next Industrial Revolution.
As I've been finding my own way through the AI field I've found that many Leaders, Employees, Entrepreneaurs, and Society as a whole are asking questions. What, when, where and how.
I want my practice to help answer those questions, to be that proportional and practical help, whether it is perform an AI Risk Assessment, deploy an AI Management System, surface
interesting Academic Essays, support Ethic reviews, or simply be a listening ear. I'm here to help people cut through the noise.
I govern, I advise, and I build with AI too. Underfold Meta-Framework, Deuce Goose — a fantasy tennis app, just for fun — and more besides. The portfolio is worth a look.
If something resonates, find out how we can work together below — or just get in touch. Until then, enjoy reading.
— John
Proportionate, defensible AI governance for small and mid-sized organisations — fractional ownership, strategy, transformation and ethics. Anchored to ISO 42001, NIST AI RMF and the EU AI Act.
Your thinking partner, early-warning system, and calm voice when things get complicated. Human Hero, AI Sidekick. For IT Managers running the day job while also figuring out AI.
Original research, field notes on papers I'm reading, and an annotated source library. Informed by active engagement with regulation and conversations with the orgs Underfold supports.
The constitution itself isn''t the breakthrough. What matters is the training loop that produces self-critique without human red-teaming at every step — and what that means for encoding governance into systems, not just around them.
The concept of Minimum Viable Governance: the smallest amount of structure that lets your organisation move forward with AI Responsibly. A practical starting point for organisations who feel overwhelmed.
60% faster, 32% drop in cognitive load. Everyone''s quoting the top line. The interesting bit is buried in the methodology: the effect inverts almost completely for users who annotate AI output before accepting it.
People want authenticity and transparency, but research shows that when companies disclose AI use, trust actually decreases. How do leaders navigate this paradox?
Who decides? and What''s the worst that happens? — that''s it. Every framework I''ve worked with eventually reduces to those two questions wearing different costumes.
Generative AI is shaping more than productivity — it could quietly erode how our people think, learn, and work together. How do you respond as a business leader?
Smaller businesses deserve the same quality of support that enterprises get — just right-sized for their reality.— John Archbold, founder · From the masthead, Issue I
Thirty minutes. No deck, no pitch, no pressure. We'll talk through where you are with AI, what's keeping you up at night, and whether Underfold is the right fit. If it isn't, I'll tell you who is.